Fusion of Tradition and Modernity: Cultural Reconstruction of Aesthetic Image of Hosts

Abstract

In the context of today's cultural pluralism, the construction of aesthetic image of the host and the innovation strategy has become an important topic of research. This thesis aims to explore how the fusion of traditional and modern elements affects the aesthetic presentation of the host in opera and cultural programs, to analyze the interaction between the aesthetic characteristics of traditional opera art and modern communication media, and to reveal the interaction between the two in form and content. Through an empirical study of the presenter's performance in the program, this paper explores the process of recreating traditional cultural symbols in modern media and analyzes their impact on the audience's aesthetic perception. The results of the study show that by integrating traditional aesthetics and modern presentation methods, the host can enhance the cultural depth of the program and improve the audience's sense of participation and identification, thus bridging the gap between cultural inheritance and innovation, and further promoting the modernization, transformation, and dissemination of opera culture. Therefore, this study provides new perspectives and ideas for the combination of traditional and modern aesthetics.